The financial crisis and the European debt crisis have caused global economic growth to stagnate and remain stable. This state of economic operation will inevitably affect the printing and equipment manufacturing industries, and this crisis can be analyzed from three aspects. Firstly, the characteristics of the global printing market; Secondly, flat press die-cutting machines in economically developed countries are undergoing structural adjustments; Thirdly, the impact of structural adjustment on the printing equipment manufacturing industry.
Firstly, the characteristics of the global printing market. According to data from the PRIMIR Stamping Machine Industry Research Center in the United States, the global printing industry was worth 785 billion US dollars in 2010. From the perspective of regional distribution, North America, Europe, and Asia Pacific are the main hubs of the global printing industry, accounting for over 90% of global printing industry sales. Among them, the United States, Canada, Western Europe and Japan are the main countries in the three major printing industry gathering areas. Considering the impact of the rapid development of emerging economies in the past decade on the global printing market format, the share of the printing industry in economically developed countries is shrinking, but it will not be less than 70%. The characteristics of the global printing industry determine the demand for global printing equipment market, that is, the printing industry in economically developed countries is the most important market for global printing equipment. The fluctuation of the printing industry in economically developed countries is the most important factor affecting the rise and fall of the global printing equipment market.
Secondly, the printing industry in economically developed countries is undergoing structural adjustment. The overall scale of the printing and processing industry sector in the printing industry is shrinking. According to the US Bureau of Industry Census, from 2002 to 2010, the size (annual sales) of the US printing and processing industry decreased from $89 billion to $79 billion, a decrease of 12%. Among them, industries with reduced scale include trade offset printing, trade bills, rapid printing, and prepress services; The expanding industries include die-cutting machines, flexographic printing, screen printing, and post press binding services. The main reasons for the reduction in the scale of the printing and processing industry in the United States are: the reduction in offset printing production scale, the impact of digital printing technology, and the impact of the transfer of processing industry. While the scale of the printing and processing industry in the United States has shrunk, the data service industry relying on digital printing technology has made significant progress. If we consider the printing processing industry and services centered around data services as a whole, we can see that in 2010, the scale of data services accounted for over 20% of the total number of programmable stamping machines in the United States. The structure of the printing industry in the United States is developing towards specialization and refinement in trade services, with a lighter and more efficient industrial structure. The printing industry in Western Europe is also undergoing similar structural adjustments.
Thirdly, the impact of structural adjustment on the beer machine manufacturing industry. 2006? The size of the global printing equipment market hovered around $22.8 billion over the past five years in 2010. As one of the top four offset printing machine manufacturers in the world, the total annual sales of Heidelberg, Gaobao, Komori and Manroland fell from 9.5 billion dollars in 2006 to 6.3 billion dollars in 2010, an overall decline of 34%. The main regions causing the decline in sales performance of various companies are economically developed countries.
It can be seen that the shrinking scale of the printing and processing industry in economically developed countries has led to severe overcapacity in major international printing equipment manufacturing enterprises. Therefore